Making Social Media Reels the Smart Way

In the digital world, Instagram Reels are effective at capturing the attention of viewers – generating more engagement and social media reach. At Poor Bear Stories, we take pride in the premium content that we are able to produce – giving customers and clients the utmost professional reels. Madeline Muralles, Assistant Editor is highly familiar with producing Reels and has been a key player in making top notch content.

Reels can be a lengthy process to create, but having a quicker process means more work is able to be produced – luckily, Madeline has discovered some ways to make it easier and more effective. In this blog post, we will give an insight into her process.

Using the Reels created for Legacies Alive, Madeline showed her streamlined process to create the professional reels that you see on their social media pages.

Madeline begins her video by showing the way she imports the video and makes any necessary overall edits to the sound or video quality. 

Using Frame.io, Gracie Burgess, Communications Manager and Engagement Specialist and Ana Torrico, Social Media Manager assist Madeline in the process of finding sections of the full length interview that would be effective for social media content.

After that, Madeline gets to working away with editing the Reels to be ready for social media. Using a technique called Pancake Editing, Madeline is able to see all the layers of the footage at the same time. 

Madeline also highlights the process of how she is able to add team selected b-roll and music to the Reels, giving them even more of a premiere feel – along with adding clips and and special effects.

She also adds the finishing touches in CapCut to provide captions before exporting and sending off for social media.

Watch the video below for a more in-depth look at Madeline’s process, and contact Poor Bear Stories TODAY to see how we can help produce Reels for YOU!