Budget Saving Strategies in Video Making
At Poor Bear Stories, we’re all about maximizing your storytelling impact while minimizing your budgetary strain. In a recent conversation with Jhoel Flores, our esteemed marketing guru, and short-form media producer, we delved into some ambitious goals for the year ahead. Let’s see how we managed to keep our budget lean and efficient in 2023, producing over 200 captivating short-form videos for social media.
1. Filming New Content On-Site with Clients
Our approach to on-site filming revolves around efficiency and versatility. By pre-producing interviews and deploying our expert team to conduct them directly at your location, we optimize every minute of our time. On average, we generate a remarkable 10 social reels per hour of interview content. Whether we’re covering events, gathering testimonials, or capturing on-the-fly moments, our strategy ensures optimal output. With just 2-3 “shoot” days, we can curate months’ worth of engaging social media content across key platforms.
2. Filming New Content Remotely with Stock Footage
Embracing the convenience of video meetings, we’ve streamlined the process of remote content production. Armed with nothing more than a laptop and phone, we guide you through setting up lighting, audio, and backdrop for a professional shoot right from your location. Our experienced team provides real-time coaching to ensure your comfort on camera. Once the recording session concludes, simply upload the footage to a shared drive, and we’ll handle the rest. This cost-effective approach delivers authentic content for your organization at scale, without compromising quality.
3. Utilizing Old Archival Footage for New Messaging
This option is for established brands who have invested their resources into content production before. As the landscape of video production and editing has become competitive, we find that it can be just as effective to dig up old footage and apply new modern editing techniques to create something entirely fresh. It can be a challenge for any organization to dig up old archival footage, especially when you get into the hundreds and thousands of Gigabytes. If this sounds like you, give us a call and tell us about your archival footage. You might be surprised what we can cook up!
Chase, our Camera Operator and Senior Editor, brings a crucial perspective to the table. His advice? Never repeat the same work if you can avoid it. From fancy motion graphics to intricate editing transitions, every element of your video production deserves to be treated as a reusable asset. By investing in templates, color profiles, and modular design, you pave the way for seamless adaptation across different clients and projects. It’s not just about saving time—it’s about future-proofing your creative endeavors for sustained success.
At Poor Bear Stories, innovation and efficiency go hand in hand. By implementing these budget-saving strategies, we empower our clients to achieve their storytelling goals without breaking the bank. Get in touch with us today, and let’s bring your vision to life, affordably and creatively.